Artist Impressions
Rae Street Three Zero One
A quiet address with a considered presence.
rs301 sits at the meeting point of Rae and Alfred Streets in Fitzroy North, as a seven-level building that steps back as it rises. The building holds its position within the street, shaped by proportion, alignment and a clear architectural language.
Inside are twenty-six residences. Two and three bedroom apartments, with a four bedroom penthouse claiming the entire top level.
From the street, entry isn’t immediate. A gate set within planting gives only a partial view inward. Beyond it, the ground plane drops into a landscaped courtyard. You move through it to arrive, an approach that slows you down, on purpose.
Sites of this nature are rare within Fitzroy North. Surrounded by established residential streets, the building sits within a tightly held neighbourhood, with uninterrupted views from every level, views that will remain undisturbed. It is a location that offers duality – stillness when you want it, and the pulse of the inner north only moments away.
Every decision within the building reflects this context, delivering a project that respects its setting while quietly surpassing the expectation of those who come to live within it.
Residences from $1,650,000.
Architecture & Landscape
Artist Impressions
Architecture & Landscape
The building draws from Georgian architecture in its organisation – a clear grid, consistent openings, and a façade governed by proportion.
Juliette balconies sit within this framework, creating a continuous vertical rhythm across the elevation. They reference traditional ironwork and are resolved within the plane of the façade, reinforcing the building’s controlled surface. They also carry vegetation outward, with geraniums introducing moments of colour that are visible both from the street and from within living spaces and bedrooms.
At the corner, the building chamfers. A familiar move in Fitzroy North, reducing the scale of the intersection and establishing orientation.
Material introduces tension. Textured brick carries weight and irregularity. Concrete edges are sharp and precise, defining openings and transitions between elements. A tiled surface cuts through the composition, interrupting the rhythm without unsettling it. Planting sits between footpath and building, softening the transition and reducing the scale of the façade.
On the ground floor, double-height loft apartments break the base condition, introducing vertical space at street level. Above, the building shifts into a more controlled, repeated language.
The relationship between these elements establishes a clear dialogue between traditional architectural order and contemporary construction.
Interior Design
Apartments begin with a controlled base. Materials are consistent. Surfaces are restrained. The plan is clear.
Within that, smaller moves introduce variation.
Most apartments open to a defined arrival point – a set-down or welcome zone that separates entry from living. It provides a moment of pause before the space opens, with living areas positioned to the building edge and terraces alongside, allowing windows to be opened and spaces to extend outward into alfresco dining moments.
Study areas are integrated into the plan, some added as separate rooms. Rarely sitting within circulation zones or adjacent to living spaces, allowing them to be used as they should.
Butler’s pantries are included in most apartments, removing secondary functions from the primary kitchen and allowing main spaces to remain clear and usable.
Material selection is layered. Tiled surfaces introduce texture and irregularity. Hardware in darker finishes sits against lighter materials, creating contrast within a restrained palette. Curved transitions and portal-like openings soften movement between spaces.
Joinery introduces moments of contrast within this restraint – moody green kitchen island benches that flex within the space, alongside walnut entertainment units, welcome stations and integrated study areas that provide depth and moments of detail throughout the apartment.
These elements work together to create interiors that are structured in plan, with detail and material providing variation and character over time.
Locality
Fitzroy North is held, not turned over. Its residential streets remain intact, shaped by retained houses, established planting and a quieter pace of movement. Rae Street sits within this condition: tree-lined, low traffic and close to Edinburgh Gardens, where daily life moves between morning dog walks, weekend football, open space and the bowls club. The suburb offers access without compression, with the city close by but not pressed against the door.
Hospitality and amenity happen locally. The North Fitzroy Arms, The Royal Oak, Neighbourhood Wine and The Recreation form a steady neighbourhood rhythm, while Piedimonte’s anchors the week as both supermarket and providore.
Brunswick Street sits further south with a denser pace, while Carlton North and Clifton Hill each bring their own edge, from quieter residential streets to parkland and infrastructure. Movement is layered, with the 86 tram on Nicholson Street, the 11 on St Georges Road and Rushall Station a short walk away, connecting residents north, south and into the CBD without overcomplicating the day.
Partners
Marianne Calvelo & Nick Deans
Warren & Mahoney
Architect
Matthew Grand & Jeremy Bull
Alexander & Co
Interior Design
Tom Fritsch
Vividgreen
Landscape
Adam Slade-Jacobson & Michael Kark
Monark Property Partners
Finance
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Inspired by global culture, JMSN bridges Melbourne’s energetic streetscapes with buildings that invite a life of quality. Challenging design standards, JMSN crafts hospitality-inspired homes that reinterpret heritage and nostalgia through a future-focused lens. Moments are created at every touch point, in the spirit of a life lived in detail.
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